Title and Board Action Requested
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Presentation on the partnership with Caissa K12, a student recruitment organization, for the 2025-2026 school year.
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Executive Summary
The Executive Director of Student Support Programs, on behalf of the Superintendent of Schools is pleased to introduce a proposed partnership with CaissaK12, a nationally recognized leader in student recruitment campaigns for traditional public schools.
CaissaK12 brings extensive experience working with school districts across 23 states, including Florida, to support student recruitment and retention. Their strategies are designed to engage teachers, families, and the broader community, using a comprehensive outreach approach that includes:
• Email, phone, and text campaigns
• Participation in community events
• Direct mail and digital advertising
• Social media engagement
• List management and data-driven targeting
Key Benefits of the Partnership
• Performance-Based Compensation: There are no upfront costs. CaissaK12 is compensated only when a student is successfully enrolled and counted in at least one official survey reporting period.
• Real-Time Data Access: The district will receive access to live dashboards, allowing district-level users to monitor recruitment efforts and outcomes in real time.
This partnership represents a strategic opportunity to enhance enrollment efforts, strengthen community engagement, and support the district’s commitment to student success.
My Contact
Lisa Cropley
Executive Director of Student Support Programs
352-797-7000, ext. 70455
2023-28 Strategic Focus Area
Priority 1: Student Success
Financial Impact
The cost of this agenda item is $0, see attached budget sheet. The cost for the previous year was $0.
If expenditure is not currently budgeted, this will serve as the budget amendment when Board approved. If the agenda item includes the purchase of goods or services, the funds requested are an anticipated amount and may fluctuate depending on such factors as current market conditions, product availability, additional funding sources, and the needs of the District. Should the actual cost exceed the anticipated amount, the Board approves the additional cost, after review by the superintendent, but not in excess of the funds available in the site’s approved annual budget.